More than Marketing. More than Events.

Full Circle Marketing was built on a simple belief: meaningful relationships create meaningful results.

What began in 1994 as USA Sports & Marketing Services evolved into Full Circle Marketing in 2010 as organizations sought broader strategic guidance in marketing, sponsorship development, branding, and community engagement.

Today, Full Circle Marketing partners with businesses, nonprofits, community organizations, and regional events to create opportunities, strengthen relationships, and make a lasting impact.

Beyond marketing and event management, the company is proud of its long-standing commitment to mentorship and professional development through its internship program, which has helped launch the careers of students throughout Virginia and beyond.

Full Circle Marketing helps organizations plan smarter campaigns, build stronger partnerships, and deliver event experiences that reflect the energy of Winchester and the Shenandoah Valley. We support clients with consulting, advertising, sponsorship strategy, and event management that keep every detail connected from first idea to final impression.

Our Mission

To help organizations create meaningful connections, strengthen communities, and achieve their goals through strategic marketing, event leadership, sponsorship development, and relationship-building.

Dario Savarese

Founder & President

Dario Savarese has been a business owner, event producer, and community leader since 1994, when he founded USA Sports & Marketing Services (USASMS). Through USASMS and later Full Circle Marketing, Dario has spent more than three decades helping organizations build stronger brands, create meaningful partnerships, and execute successful events.

Throughout his career, Dario has worked extensively in event production, sponsorship development, client entertainment, and strategic marketing. His experience has helped businesses, nonprofits, and community organizations strengthen their visibility while creating opportunities to connect with their audiences in meaningful ways.

In 2010, recognizing a growing need for more comprehensive marketing and strategic planning services, Dario launched Full Circle Marketing. The company expanded beyond event production and sponsorship sales to provide branding, public relations, business development, and marketing strategy services for organizations throughout the region.

Dario is perhaps best known locally for his long-standing involvement with community events and sponsorship initiatives, including his work supporting the Shenandoah Apple Blossom Festival and numerous other regional events. His ability to connect organizations with strategic partners and sponsorship opportunities has helped generate lasting value for businesses, nonprofits, and the community alike.

A graduate of James Madison University, where he earned a football scholarship and was a four-year letterman for the Dukes, Dario began his professional career in Washington, D.C., working on Capitol Hill and gaining experience with telecommunications and sports production organizations before launching his own business.

Today, one of Dario's greatest passions is mentoring future professionals. Through Full Circle Marketing's internship program, he has worked directly with hundreds of students, providing hands-on experience in marketing, event management, sponsorship development, business strategy, and community engagement. Many former interns have gone on to successful careers in business, communications, government, nonprofit leadership, and entrepreneurship.

Dario and his wife Cindy have called Winchester home for decades, where they raised their four children and remain actively involved in the community they proudly serve.